Arfreyr is an m-commerce platform which brings AR (Augmented Reality) and e-commerce together. AR is an integration of digital information with the user's environment in real time. It comes in various forms such as mobile phones and smart glasses. Basically it uses the physical world we know and overlays new information on top of it. "PinTrip" by Freyr Studio is their first AR based navigation app. The App is available on the AppStore ( and received quite well reviews so far. Arfreyr builds a platform that provides detailed information in a visual way. They aim to create an ecosystem that will unite customers, merchants and suppliers on a blockchain platform for trading goods across the globe where crypto and fiat can coexist. Their platform will be a bridge between the physical world and digital world. Through their app you will be able to visualize the products just like you are actually wearing it. Therefore, there will be no need to go to a physical store and see the samples of product to purchase it. The platform will basically bring the product to you and visualize it as you are actually in the wardrobe and test it on your own. Additionally the user will be able to check the price digitally, view a 3D presentation of the product and they will do all of those with their mobile devices without even leaving the house and going to a sample shop. In the digital world we are living, the users will, of course, also be able to take photos and share them with their friends and followers on social media. These will make shopping very effective and easy. Furthermore, Arfreyr will make it possible for people to purchase on the go with their smartphones or tablets by simply scanning the AR-enabled images. Thus, this featured e-commerce platform will also be attractive for brand owners as a way to advertise their brands and products. Arfreyr, in addition to creating an exchange, will use their FRY Token as main currency on the platform to make it more convenient. Additional discounts for users who uses FRY as payment method will make it even more attractive to use the FRY Tokens.

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